Capturing Farmers Interest
Every day, tonnes of fresh produce are lost between farms and markets in Kenya. Not because farmers fail to produce — but because the supply chain fails to deliver efficiently.Poor roads, delayed pickups, lack of coordination, and limited storage all contribute to post-harvest losses. For farmers, this means reduced income. For buyers, it means unstable supply and higher prices.The solution lies in structured agricultural logistics.When transport is scheduled, routes are optimized, and aggregation is organized, produce moves faster and arrives fresher. Reliable county-to-county delivery systems reduce spoilage, improve pricing stability, and strengthen the entire food distribution network.Agriculture is more than planting and harvesting.It is planning, coordination, and timely movement.Reducing post-harvest losses is not just an operational improvement — it is an economic opportunity for Kenya’s agricultural future.
